Office Hours || Why having set office hours are so important for small businesses

Charlottesville and Lynchburg Wedding and Portrait Photographers || Ashley Eiban Photography || www.ashleyeiban.com

What is it about owning your own business that makes us think we should work ALL the time? Always be on call-- someone has a question, and feel guilty about sitting down at the end of the night to catch up on the last This is Us, etc. Maybe it's just me, but I have a feeling I'm not the only one that feels so guilty for unplugging and not living and breathing my business.  

What ends up happening, is I am constantly in 'work brain' and feel that constant pulling of my to-do list back to my desk. But then I feel guilty for missing out of spending down-time with Emerson & Michael. The laundry and housework starts building up, which also takes space in my brain, I have the hardest time being productive in a messy environment, and I'm not able to give anything in my life the full attention that it needs.  

Charlottesville wedding photographer || lynchburg wedding and portrait photographer || www.ashleyeiban.com

We should, in no way, ever feel guilty about our work hours having a beginning and ending time.  In order to do something really well, we have to be able to get other things done as well.  Trust me, I've tried doing this 'work until all the list is crossed off' thing, and let me tell you, there is ALWAYS more to be added to that list.  (Now, there will be busier seasons, where your office hours may be extended, and that's okay- but that should not be you're entire life!) 

I didn't come to this conclusion the easy way. Let me tell you, I never come to conclusions the easy way. It seems I always have to learn the hard way.  ;) But, I'm tired of being burnt out, anxious, and stressed because I don't have enough time. One of my main desires is to do less and be more present and intentional with my time and my family, and working ALL the time is not the way to accomplish that.  

Charlottesville and Lynchburg Wedding and portrait photographer || www.ashleyeiban.com

I've started having set and hard boundaries with my business- which will look different for different seasons- but I will only be working on Mondays, Wednesdays, and Fridays from 9am until 12pm, when Emerson is at school.  With her switching schools, she is going from 5 full days to 3 half days, and I am going to be using her school time as my work time, and her home time, and the time we can do things together, read about fairies, make dinner together, and even fold that pile of laundry that has been sitting in the clean basket for way too long.  At this season in my business, I am expecting to actually be more productive by limited my working hours so I can truly focus on one thing at a time.  I am still able to answer emails, edit, and blog without being a slave to my to-do list.  My clients are given my cell phone number, so if it's urgent, they know how to get ahold of me.  

One of the key benefits to owning my own business is that I get to set up my work hours- I am not having to answer to someone else who wants me in front of my computer for the sake of my salary.  I'm saying goodbye to the guilt of that and knowing that I will be blessed by putting my family first- even though I do love this job so much- my family comes first.  If you struggle with this as well, I hope this helps put some perspective on things and you're able to unplug and enjoy your family as well. 

 


Charlottesville and Lynchburg Wedding and Portrait Photographer || Ashley Eiban Photography || www.ashleyeiban.com

Ashley Eiban is a wedding and portrait photographer based in Central Virginia. Serving Lynchburg, Charlottesville, Richmond, Roanoke, and surrounding areas. Currently booking a limited number of weddings and portrait sessions for 2017.  Available for travel world-wide.  

Ashley is a firm believer in chasing your dreams and doing what you love! Ashley is passionate about capturing moments as they authentically happen to ensure a successful session that gives you time to enjoy each other and savor the wedding day moments.  Contact me today for additional information! 

2017 Goal Planning || Lynchburg, Virginia Wedding Photographer

Goal Planning for Small Business || 2017 Goals for my Photography business || Lynchburg Wedding Photographer || www.ashleyeiban.com

Sharing my goals is always so intimidating- I hope I'm not the only one that gets overwhelmed with sharing my successes and failures from the past year, and my big goals for the future.  I absolutely love taking the time and filling out my power sheets for the year, as well as filling out the monthly goals and breaking them down into manageable pieces to actually accomplish things, bit by bit.  Before I go into my Power Sheet work and goals for 2017, let's chat about what worked in 2016 and what didn't.  

Goal Planning for Small Business || goals for my photography business || lynchburg, va wedding photographer

My 2016 word for the year was INTENTIONAL.  I choose this because 2015 was rough. I traveled often and worked way too much. I was going through all the motions of hustle without taking the time for my family, relationships, friendships, or wise business decisions.  So for 2016, I knew I wanted to handle the year very intentionally- by taking time off, limiting my travel, taking time off, creating a workflow and plan for the year, and being okay with saying no.  And let me tell you, 2016 was a HUGE improvement for me. Here's what worked: 

I cut off my bookings at 25 weddings for the year, which means a minimum of 50 shoots just from my weddings alone.  I am so thankful I cut off bookings, and that most of my weddings were spread out throughout the year, with the exception of fall, which is always crazy.  Limiting my bookings meant I was able to give 100% to each and every bride. I also started outsourcing in 2016- best. decision. ever.  Shout out to Ashley Sue for doing an amazing job and giving me my life back! I rebranded in 2016, which helped me in narrowing down the exact clients I love working with, and brought my passions to life.  

Goal Planning for Small Business || goals for my photography business || lynchburg, va wedding photographer

What didn't work as well was scheduling consistent time off. I had the best intentions and penciled in time off for each month, but usually ended up booking those days anyways.  This was one of my biggest mishaps for the year, as I ended the year totally burnt out after working 15 weekends in a row, and shooting 3-4 other sessions each week.  There are always going to be slower and busier seasons, and there's nothing wrong with hustling during those busy busy seasons, but taking time off for myself during those busy seasons is crucial.  

For 2017, I'm excited to be bringing in new perspective and goals that are a little different. This part brings me slight anxiety because so many others are aiming to accomplish gigantic goals for the year, but this is just another reminder that I cannot compare me, my family, or my business to anyone else.  

My word for 2017 is TENDING.  I want to use this word throughout the year to remind me that things never happen overnight, and take a lot of slow, work tending to them over time to see results.  Tending means to pay attention to and apply oneself to something, which is exactly what I want to do with my goals this year!

Goal Planning for Small Business || goals for my photography business || lynchburg, va wedding photographer

So, without further ado, my goals for 2017:

1- Relationships.  The phrase, 'wherever you are, be all there' hits me here. I don't want to be blurring the boundaries of Emmie time by answering emails on my laptop, or my work hours by just cleaning the kitchen real fast.  I'm going to be taking more days off, unplugging more at night, and making sure I plan some dates with Michael.  

2- Making my house a Home. I'm such a planner and can't function well with a mess, so I want to take the time to get my office and home in order.  I did the KonMarie process about 2 years ago, and am aiming to complete another round this year!

3- Wellness.  I need to take better care of myself. Start working out again, swimming with Emerson, eating better as a family, going to sleep on time, and taking care of my mental health as well.  This is always really difficult in the busy season, but implementing healthy habits now to carry through the rest of the year.  

4-  Planning, systems and workflows.  A dream for a type-A personality! ;) 2016 was the first time I really had a plan, block scheduling, and workflows. I want and need to take a look over what didn't work and make the changes.  I love blocking out time in my day to make sure priorities are getting done.  Planning blogging and social media posts to really set myself up for success without working all the time.  

5- Be Intentional. Here's this word popping up again, but how can it not.  I want to cut off wedding bookings at 20 this year. Be intentional about taking time off, taking time for me, etc.  

Phew! That was a super long and personal blog post, but I'm so excited to get these goals out there! SO now, tell me... what are your goals for 2017?! What's your word for the year?  



Lynchburg and Charlottesville Wedding Photographer || www.ashleyeiban.com

Ashley Eiban is a wedding and portrait photographerbased in Central Virginia. Serving Lynchburg, Charlottesville, Farmville, Richmond, Roanoke, and surrounding areas. Currently booking a limited number of weddings and portrait sessions for 2017.  Available for travel world-wide.  

Ashley is passionate about capturing moments as they authentically happen to ensure a successful session that gives you time to enjoy each other and savor the wedding day moments.  Contact me today for additional information! 

Surviving Busy Season || Motherhood and Small Business series

It's that time of year, where getting dinner on the table seems like a major accomplishment. Heck, even taking a shower and putting on clothes that aren't leggings is a huge accomplishment! This is coming at the very end of the busy-season, but blogging during the busy September, October and early November months is almost non-existent.  When the work piles up, there are photoshoots every night, and it's easy to push other things aside, like family time. It's moments like this when I've found I have to put super intentional with scheduling time off, and putting the work away for the evenings.  

Ashlawn-Highland Engagement Session || Charlottesville Wedding and Engagement photographer || Central Virginia Fall Photos ||  www.ashleyeiban.com

1- Learn to say No. I know, I talk about this all of the time, but it is so difficult to turn down work, especially knowing that the next few months are going to be way slower.  But saying yes to everything means you're having to say no to the things that really matter.  

2- Take the time to Schedule your week.  At the beginning of every week, I look through my shoots and schedule the time for the office work that is required.  I try to have at least one day where I don't schedule any appointments out of the home and I know that I'll be able to answer emails, and get my editing done.  

3- Schedule time off.  If you look at my (color coordinated!!) calendar, you'll see where I have dates that I schedule off ahead of time.  I know that these are the days I can spend some time at school with Emerson, I can do brunch with some friends, and really, just take some time for myself to re-coup and re-energize.  

Trust me, I totally understand how difficult it is to turn down paying clients.  But, I've learned from the past, I've learned from being burnt-out and sacrificing important family time that it really isn't worth it.   


Charlottesville and Lynchburg Wedding and Portrait Photographer || www.ashleyeiban.com

Ashley Eiban is a wedding and portrait photographer based in Central Virginia. Serving Lynchburg, Charlottesville, Farmville, Richmond, Roanoke, and surrounding areas. Currently booking a limited number of weddings and portrait sessions for 2017.  Available for travel world-wide.  

Ashley is passionate about capturing moments as they authentically happen to ensure a successful session that gives you time to enjoy each other and savor the wedding day moments.  Contact me today for additional 

Being Productive in busy season || Charlottesville and Lynchburg Wedding Photographer

It's officially busy season here in Central Virginia and I love it! Every single weekend I'm doing what I absolutely love and getting to celebrate with amazing couples! But, along with busy season means having A LOT more things to do, but less time to do it! Even when I'm shooting multiple weddings in a weekend, family sessions on the weekdays, I still want to maintain my client experience and produce images as soon as possible! 

Charlottesville VA Wedding Photographer || Lynchburg Wedding Photographer || www.asheyeiban.com || Ashley Eiban Photography

The number one adjustment I've made this year to ensure that items on my to-do list are getting done, is scheduling an "Office Day" for myself.  And yes, I actually write it in my planner, and then put in my tasks in a block scheduling format on my iCalendar.  I refuse to do ANYTHING else on my Office Day other than be in my office. I won't volunteer in Emmie's classroom, meet anyone for lunch, schedule client meetings, or photo sessions on this day.  It is a day that I fully dedicate to tackling my workflow for the day.  If I have a double-header weekend where I'm shooting two weddings, I will make sure to block of, you guessed it, two office days.  

Charlottesville VA Wedding Photographer || Lynchburg Wedding Photographer || www.asheyeiban.com || Ashley Eiban Photography

It's a simple solution that has helped me make huge strides in tackling my to-do list and staying productive during my busiest season! What simple changes have you made that have shown huge improvement? 

 


Charlottesville Wedding Photographer || Lynchburg VA Wedding Photographer || Ashley Eiban Photography || www.ashleyeiban.com

Ashley Eiban is a wedding and portrait photographer based in Central Virginia.  Serving Charlottesville, Lynchburg, Farmville, Richmond, Roanoke, and surrounding areas.  Available for travel world-wide.  

Ashley is passionate about chasing your dreams and doing what you truly love. Because of this, she has been serving couples for over five years and is incredibly thankful for each and every client.  Currently booking a limited number of wedding and portrait sessions for 2016 and 2017. Contact Ashley today for additional information.    

Creating a daily schedule || Lynchburg VA Wedding Photographer

When I first started working from home full-time, I would find myself so easily distracted by all the other things around the house. I would sit down to start working and then get up to go change the laundry over to the dryer.  Then on my way back, I'd just empty and re-load the dishwasher for a few minutes, which would easily turn into me cleaning the entire kitchen.  I would finally sit down to start working and shortly have to get up for lunch. Before I knew it, it would be time to leave to go pick up Emerson from school! 

This was a super frustrating cycle, and I would end up having to catch up on my editing and emails in the evenings, stealing time away from my family.  

Working from home and owning my own business was supposed to give me MORE time, not less time and more stress! 
Lynchburg VA Wedding Photographer || Charlottesville Wedding Photographer || Ashley Eiban Photography || www.ashleyeiban.com

At this point, I have learned that I am a list and schedule person.  I have a notebook full of to-do lists for the days and weeks, and a planner that is color coded and full of sticky-notes with reminders of what needs to get done each day. I've found, when I get home and start working, having a list to keep my focus on what needs to get done, I am able to focus more.  Some other tips I've learned along the way are: 

1- Get ready in the mornings.  I will still get dressed, do my hair and my make-up. I don't have to get super fancy and wear heels everyday, but getting ready helps me feel put together and more productive throughout the day. 

2- Do the big projects first.  Things that didn't get completely finished the day before, or those annoying tasks that you dread all day. By knocking those out first, I'm able to fly through the rest of my lists! 

3- Right before lunch-time, I schedule time to get all those little things on my list done.  This helps me move quickly and cross things off my to-do list!! 

Lynchburg VA Wedding Photographer || Charlottesville Wedding Photographer || Ashley Eiban Photography || www.ashleyeiban.com

4- Schedule time to turn off phones, iMessages, and social media.  This includes notifications! I will completely sign out of facebook, because sometimes I find myself clicking over out of habit.  By signing out, it adds another step to needing to log in, which usually reminds me "no social media right now!!" When I get distracted by social media or a text message that comes through, it takes me a while to recollect my thoughts and figure out exactly where I was.  

5- Schedule some time to get out of the house at least one day a week.  For me, I'll set up breakfast or lunch with some other friends in the industry that need to get out of the house as well, or will set up a time to grab lunch near a friends work.  Getting out of the house gives me a nice break and not feel like I've been sitting up in a cave forever! 

6- Because messes distract me, I will spend about 10 minutes in the morning straightening up my desk, and my office space.  I share my office with Michael's closet (small closets in older homes! ugh!!), so I will hang up some of his clothes, straighten out the papers, etc.  and then I will shut the door to the house.  Out of sight, out of mind!! 

Lynchburg VA Wedding Photographer || Charlottesville Wedding Photographer || Ashley Eiban Photography || www.ashleyeiban.com

 

I'm sure you have some amazing ideas for staying productive and staying on schedule- I want to hear your best tips and tricks!! 


Lynchburg VA Wedding Photographer || Central VA Wedding Photographer || Ashley Eiban Photography || www.ashleyeiban.com

Ashley Eiban is a wedding and portrait photographer based in Central Virginia.  Serving Lynchburg, Charlottesville, Richmond, Roanoke, Farmville, and surrounding areas.  Available for travel worldwide.  

Ashley is passionate about chasing your dreams and doing what you love, while maintaining a family/work balance. Currently booking a limited number of weddings for 2016 & 2017.  Contact us today for additional information!